Pakistan Knives FactoryDecades of Manufacturing, Wholesale Worldwide
This red and white tiered cardboard knife display stand holds knives at an angle for retail display, made in Pakistan.
This knife display stand is cut from red and white cardboard into an angled, multi-slot rack that holds a row of knives upright for retail counters. Manufactured in Pakistan, its bold color suits eye-catching point-of-sale displays. A wholesale item for retailers wanting an affordable display stand for their knife range.
Red catches the eye before anything else on a counter, so give this stand a single job: a featured model or the offer of the month. Fill it with one knife in several handle colours, add the price on a plain white card, and the message reads from across the room. At the till, it works just as well as a keychain stand for a shop selling small impulse folders.
Red light has the longest wavelength the human eye can see, roughly 620 to 750 nanometres, and it scatters less in haze than blue or green. That is one reason it was chosen for stop signs and warning lights, and retailers rely on the same visibility for sale tags. A tiered red-and-white stand borrows that high-contrast pairing to pull attention towards the knives from Pakistan sitting on it.
The tiers lift each row above the one in front, so every knife stays visible even when the stand is full, and the bold colour does the advertising for modest everyday folders. It is a strong choice wherever a passing glance has to become a closer look.
Use height. On a tiered stand each row sits a step above the one in front, so the whole collection can be seen at once instead of hiding behind itself. Put the smallest pieces at the front and the longest at the back, give the arrangement a clear theme, and keep anything valuable in a locked case.
Like the knives in our catalogue, the stand is manufactured in Pakistan. Buying from Pakistan knife makers who also supply fixtures means a shop can order its stock and the means to show it together, in one shipment.
Strong daylight fades most printed card over time, red included. Keep the stand a little back from the glass, or move it into the window only for the weeks of a promotion.
