Display & retail
White plastic as a frame for dark handles
White plastic gives a bright, neutral frame that makes dark wood, black and horn-coloured handles stand out, and because it is moulded it wipes clean where cardboard would stain.
- Put it at the front of a well-lit shelf: the white surface bounces light onto the blades.
- Keep one stand per family, pocket folders in one and small kitchen knives in another, so shoppers compare like with like.
- Place the least and the most expensive model at opposite ends; buyers tend to judge everything in between by those two.
- At the till, a keychain stand for display of keyring knives keeps small items from cluttering the counter, and this rack does that job well.
It earns its keep in cookware and gift shops that need one fixture to last through many seasons.
