Let customers feel the baroque grip
The embossed scrollwork on this black rubber handle is the selling point, and it only works when customers can touch it.
- Leave one unboxed sample on the counter, secured with a cable, so shoppers can feel the grip with wet or dry hands.
- Place it at the decorative end of a row of oyster knives, after the plain wood models, so the brass bolster and pattern stand out.
- Set it against a light background: black rubber disappears on a dark shelf.
- Promote it before the festive season, and to restaurants that want a distinctive knife for table service.
At 16 cm long with a 6 cm blade, it is the same working size as the wooden models, which makes side-by-side comparison easy.
