Knife and sheath at one price
The simplest way to sell more sheaths is to stop selling them separately. Pre-pack a 10.5 cm folder with this black sheath, price the pair slightly below the two items bought alone, and put the bundle at the front of the shelf.
Keep a few loose sheaths on a hook for customers who already own a knife. Ask your wholesale knife suppliers to ship sheaths in the same carton as the folders, so bundles can be built the day the stock arrives. Before school holidays and festivals, move the bundles next to the till, where last-minute gift buyers decide.
