Red and green on the counter in December
Fire red and green are the colours shoppers link with Christmas, so this corkscrew folder earns its best weeks between late November and New Year. Move it from the knife case to the wine aisle or the gift table, beside bottles, cheese boards and hampers.
- Stand it with the corkscrew half open so customers see at once that it is a two-in-one tool.
- Hang it with the other corkscrew colours on a wall-mounted corkscrew knife display, with this two-tone handle at eye level.
- Suggest the 12 cm sheath, ref. 2070, as an add-on at the till.
A bold pocket knife made in Pakistan like this one often sells to people who came in for a bottle, not a knife.
