Using the bull as the hook on your counter
The red bull is usually the first knife customers pick up from the mascot series, so use it as the hook. Place it at eye level in the centre of the display, open, with the five other mascots grouped around it.
- Keep a closed example within reach; buyers want to feel the flipper tab and the assisted opening.
- Add a small card for Taurus birthdays from late April to late May, when the bull makes an obvious gift.
- Put a red keyring sharpener at the till as a matching add-on.
Shoppers after a tactical knife from Pakistan with real presence on the shelf are drawn in by the red and white against black.
