Building a keychain knife range by theme
Every model in this line is a stainless folder with a 5 to 6 cm handle, so the useful choice is theme rather than size. Grouping by theme also makes the range easier to present.
- Garden miniatures: pruning keychains with a 5 cm handle and grafting keychains at 5.5 cm echo our full-size horticultural knives and suit garden centres.
- Foraging: the mushroom keychains carry a small cleaning brush and come in dark wood, teak, white bone and black horn.
- Wine and picnic: corkscrew models in dark, blue, black, golden oak and multicolour wood, such as the Dark Wood Handle Corkscrew Folding Knife Keychain.
- Traditional: rustic and vintage versions in teak, dark wood, black horn and white bone.
- Colour: dyed-wood folders and fisherman's models, like the Swirled Wood Handle Folding Knife Keychain.
A retailer can open with the theme closest to its customers and add a second once sales show which handles move. Presentation matters more here than with any larger knife: a keychain display stand such as the Rotating Wood Keychain Knife Display Stand keeps the pieces visible, lets shoppers handle them and saves staff from opening drawers. Ordering stand and stock together means the counter is ready on the day the parcel arrives.
