Lit glass cases sell Damascus pruners
Damascus sells on sight, but only if the pattern is close enough to see. Keep this pruner in a lit glass case at counter height rather than on a wall, with the blade open and angled towards the light so the layers ripple as customers move.
- Group it with the other Damascus pruners and let customers choose by handle: teak and inox read lighter and more modern than horn or acacia.
- Place a stainless teak pruner nearby as a working alternative; the comparison makes the Damascus step-up obvious.
- Add a short card on what a Pakistan Damascus knife is, and note that each pattern is unique.
- Bring it forward for Father's Day, retirements and the run-up to the holidays.
