Selling a bone pruner to wine country customers
In shops near vineyards, or wine shops with a gift corner, a pale bone handle reads as something special rather than a plain tool. Lay this knife open on a small wooden block beside bottles, corkscrews and vineyard books, with the 8 cm hooked blade turned towards the customer.
- Position it at the upper end of your pruning range, alongside the horn handles, with plain wood models below.
- Explain on a card that the serpette knife is the vine grower's classic tool, used for winter pruning and at harvest.
- Keep the display piece in a closed case so the bone stays clean; handled samples soon collect fingerprints.
- Push it before harvest and again in the weeks before the holidays, when buyers look for gifts with a story.
